Direct Mail – Start to Finish!

By Isabelle Culpepper

Between selecting your direct mailer size, choosing your design and layout, mailing list compiling, addressing each post card and dropping them at the post office, starting a direct mail campaign can seem daunting! You might find yourself asking these questions: How many employees will it take to hand-address all of these post cards? How much will labels cost me, and how do I know how many to get? Who do we want to target? How do I know this postcard will be acceptable at the post office? Is this the most efficient way to market? How can we track the mailer to see if it actually brings people through the door?

Choose your TARGET:

If you are a multi-family community, you probably want to target certain properties in your immediate area. Provide JPT with these property names and addresses, and we will acquire the total unit count of each property for you. This will give us a better idea of how many postcards to print and mail out. We also have the capability to compile a list of addresses by other demographic criteria such as income, location, or lifestyle.

Choose your POSTCARD:

Here is where you choose your mailer size. There are many options, including the small 4”x 6” or the more unique 6” x 11”. Hopefully you have an idea of what you want your mailer to look like. A good mailer usually includes some high quality photos of the property, a nice clean property logo, contact information, amenities list, a call source phone number, and a call-to-action incentive. The call source phone number can be used to better analyze the traffic brought by the mailer. The call-to-action urges the customer to bring the postcard in or mention the postcard when inquiring about renting an apartment to receive ‘half-off application fee’ or maybe a ‘free month’s rent’ – whatever you want the incentive to be!

Once the postcard is laid out and approved by the customer, the list of target properties is provided, and postage is pre-paid, the mailers go to press and our direct mail specialists compile the list of properties being targeted. We print, address and barcode the mailers, then drop them at the Post Office. No need to purchase labels, or have your office staff tediously hand-address the mailers. This leaves less chance for misaddressing and miscalculating costs and eliminates the hassle of huge, heavy boxes of postcards and dealing with the Post Office. Voila! Deliver a message with ease straight into your prospective customers’ hands in a visual, informative way that will surely draw them to your place of business.